Welcome to SafeStart

The Human Factors Safety Programme

Stronger habits. Fewer incidents.

A practical safety programme that addresses human factors and makes safety second nature. ‍

By addressing the human factors that drive behaviour, SafeStart reduces incidents and empowers your teams to make safety a reflex — at work, at home, and on the road.

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Our Purpose

Redefining Safety
at Work, at Home
and on the Road

Ready to revolutionise the way you think about safety?

SafeStart’s purpose is to reduce injuries and accidents at work, at home and on the road. We do this by making human factors more understandable and safety training more personal and enjoyable. We provide organisations with a more engaging and effective approach to keeping people safe and help employees develop new skills to be safer every day.

30+ languages

75+ countries

3,500+ companies

4.5+ million people trained

SafeStart:

The Programme That Transforms Safety Culture

Our flagship solution, SafeStart, has been running for over two decades and, since 2009, has been firmly established as the leading programme globally in the area of personal safety and culture change.

How does it work?

Methodology

How does the cultural change process work?

SafeStart isn’t about more rules from the top down. It’s a proven methodology that empowers people to take ownership of their safety.

By changing behaviour from the inside out, safety becomes personal, practical, and lasting. It starts with a clear, consistent message designed to change the way people consciously think about risk.

Then, through daily reinforcement and Critical Error Reduction Techniques, SafeStart helps individuals build safer habits at a deeper level. With practice at work and at home, these behaviours become second nature, leading to long-term cultural change.

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Transform your safety culture